VIP Business Icon KEVIN KNIGHT, Founder of Liberation Is Imperative

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Kevin Knight is an author, speaker and high-performance breakthrough expert who knows what it takes to turn your life around. After suffering an unbearable tragedy of losing his eldest sister during his teen years—the result of domestic violence—Knight spent his twenties learning the skills to self-heal and align with his vision for his life. These same skills he now teaches to everyone from victims of trauma to aspiring entrepreneurs.

Powerteam 2017 TBTM-18His legacy to the world is teaching others that they control their own destiny and have in their power to create the mindset to live a better, happier and more fulfilled life—all outlined in his book “Liberation Is Imperative.” Now that he’s started his own business, Knight has been able to tap into his global vision, realizing he is here to help eradicate the epidemic of domestic violence.

We had a chance to chat with Knight about his work and journey thus far:


U4G: What inspired you to create Liberation Is Imperative?

Kevin Knight: I was at a point in my life where I really looked at what I had—I was married, blessed with five kids who were five years old and under with two sets of twins—and I said to myself that in order for me to truly enjoy quality time with my family, and to pursue my passion, I would have to forge a path that allowed me to enjoy both my family and my passions.

U4G: How did you make the leap?

KK: I was full time working for Fortune 100 companies, and I just walked away. I walked away because circumstances just made me realize that I wasn’t in control of my own destiny and that I was going through some obstacles within the corporate world itself with discrimination and retaliation. I decided that it was time for me to take control of my destiny.

U4G: When you left, did you already have the plan for what you wanted to do?

KK: I was preparing for it but I was not ready—I was only prepared. It was very much a leap into the unknown. I had no idea how it was going to work out.

U4G: Now that you’ve gotten your company off the  ground, what kind of services do you provide?

KK: I created a course for people to follow innovative principles to get in control of not only their mindset but their emotions. I also offer one-on-one coaching where I walk them through a specific blueprint to design their lives and identify patterns within their life that may be holding them back. And then creating target points for them to follow at a sustained level so they can create their vision specifically. I teach a form of reverse engineering from their end goal, because that’s the method I’ve used to create the life that I want.

U4G: How do you describe your mission?

KK: My mission is to empower society, actually change our culture, not only on how people view themselves but how they treat one another, especially when it comes to their awareness of domestic violence. Within that, I’m working to create healing change in the lives of abused women and children. It’s an epidemic that affects our world more than we know.

U4G: What are some of the biggest transformations you’ve witnessed with the people you’ve worked with?

KK: There’s so many I could mention. I would say the biggest transformation I routinely see is how people believe in themselves, and that’s not something to take for granted. I see my clients start out stuck thinking there’s only one set way, and because of whatever tragedy happened to them, there’s no other alternative but living the way they do. Seeing them grow out and coming to understand that what they went through was for a reason is why I do what I do. It’s incredibly powerful to see them develop a belief within themselves—find empowerment to create change not only within themselves but for their family and for people they come in contact with. They completely change their stories to no longer be defined by the tragedy that happened to them.

U4G: Why do you think people tend to become so defined by the tragedy or the circumstances that they find themselves in?

KK: Because I feel it’s human nature to either fight or retreat. And for most people it’s comfortable to just retreat and let tragedy say: “Well, that was meant to be, that was the past for me.” And it’s not until they unlock the potential greatness within them that they realize that everything is for them and not against them. So just realizing that, I say that’s why most people are fear based. And fear is good for certain things, but most people even let fear stop them from opening up to potential because pain or failure might result again. People want to avoid feeling bad, but that can actually keep them locked in negative and painful cycles. That’s why I work with people to change their perception of past events and what it was meant for—so they can overcome that fear.

U4G: What are some specific instances of seeing a client transform that have been really powerful for you, personally?

KK: I had one client who was abused from young childhood, from the age of three all the way up into adolescence. I saw how it impacted their current life and their relationship with their loved ones. Just being able to guide them out of that victim mindset and seeing how it improved every aspect of their life was very touching. It was about teaching that person they were lovable in spite of what happened to them. And that’s a lesson all of us need to some degree.

Even for myself. Because the core reason that I got involved in this kind of work was because my sister was murdered when I was 17 years old by her boyfriend in a domestic abuse dispute. She was 21 at the time and she left behind a not even a one year old at the time. He was 11 months at that time. And me and my family ended up adopting him so he became the brother that I never had. Her name was Carol. She was born on Christmas, so it was one of those things that at a young age could take ahold of you if you allow it to. And it did. For years I lived a life of guilt and not feeling like I was lovable. Because on some level I felt like I had allowed it to happen. I didn’t know enough to do something about it. In doing work on myself, I came to realize you can turn your pain into a passion.

U4G: So that happened when you were 17. When did you start to turn things around?

KK: I would say my mid to late 20s is when I realized that the mindset and the lifestyle I was living was detrimental to not only myself but to my immediate family. And to the relationships I was in. I finally said enough is enough. That’s when I started the path of self awareness, self healing, self love, and just really studying up on how to overcome issues. I started understanding what this domestic abuse epidemic was not only within our country, but within the world. And I started volunteering my time where I saw fit. Before that, I felt like men shouldn’t be involved in that issue because it was so sensitive, but I realized that it’s something that both the masculine and feminine of humanity will have to be a part of in order for us to eradicate it.

U4G: What would you say is at the root of this epidemic?

KK: Abuse is normalized in our culture. “Oh, that’s the way people should be treated. That’s the way guys should act. That’s the way a woman should be.” So the reason it’s an epidemic is because of the almost delusional ignorance of accepting the culture as it is, but awareness is starting to change that. But now not only do we need to be aware, we need to create change within our culture in order for things to really shift.

U4G: With people who do grow up to become victimizers, what patterns have you noticed that have led to that?

KK: I see a lot of insecurity. And many times the victimizers themselves have been abused at a certain point within their life. There’s also a lack of knowledge on how it is to really treat others with respect and compassion. And that always comes back to self love.

U4G: What’s next for your company and the work that you’re doing?

KK: Next step for me is to align myself with organizations and movements that can allow us to take our efforts to a global level. It’s time we reach the world with our message to let people know that what they’ve gone through—that their pain—can become their passion and that there’s a greater life out there for them.




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